The debate between natural mink and faux mink lashes represents one of the most significant conversations within modern lash artistry. Clients are increasingly conscious of all aspects of their beauty choices; understanding the various ‘nuances’ of these two popular lash types is now a near essential part of every professional lash technician’s skill set. This […]

Why Los Angeles Rules the Lash Industry Global Beauty Capital: Celebrity effect: Hot trends come from Hollywood Manufacturing innovation: Cutting-edge production facilities Craftsman aggregation: The most clustered/fine lash workers Trend making power: LA birthed styles that became worldwide phenomena Strategic Advantages: Instant trend access: Be first with all new styles Quality standards: Strict manufacturing regulations

Anime lashes have been a major trend in the beauty world — an extreme, dramatic lash, similar to that of Japanese manga characters. These gorgeous extensions have exaggerated length, uber dramatic spikes and a larger than life, wide-eyed look! If you’re a lash artist wanting to step up your game or a beauty fanatic interested

If you haven’t heard of a lash lift, it’s a semi-permanent treatment that gives your natural lashes a lifted and curled appearance for a doe-eyed, mascara-free aesthetic. But circling back to one of the most popular questions: How long does a lash lift last? In this guide, we’ll discuss: ✔ The average lifespan of a

If you love the natural, soft, fluttery look of natural lashes but feel like you liiiike it with a touch of glam, squirrel eyelash extensions may be the answer for you. This popular style replicates the light, wispy texture of a squirrel’s tail—granting eyes a wide-awake, effortlessly beautiful look. In this guide, we break down